TOYOTA MOTOR Philippines Corp. (TMP), the nation’s perennial “triple crown” winner (main the auto business in passenger, industrial, and whole automobile gross sales) just lately revealed its attainment of two milestones. One is its 20th successive triple crown, notched in 2021; the opposite is its having offered two-million autos in cumulative gross sales since beginning operations right here in 1988.
Stated TMP President Atsuhiro Okamoto in a launch: “Surpassing the two-million mark wouldn’t be potential with out the help of our loyal Toyota and Lexus prospects, the dedication of our 73-strong Toyota vendor community, and naturally the sense of possession that each TMP workforce member has to our objective and accountability of offering mobility for all. Thanks for making Philippines a Toyota nation.”
He added, “As a method of thanking our loyal prospects who’re a part of the two-million gross sales milestone, we promise that One Staff Toyota PH, which consists of TMP, our associates, and our total vendor community, will proceed working as one to supply the absolute best possession expertise.”
TMP was established by Dr. George SK Ty by means of a “sturdy partnership” amongst GT Capital Holdings; Toyota Motor Corp.; and Mitsui & Co., Ltd. Over the previous 34 years, the corporate has grown to turn into one of many prime corporations within the Philippines.
In the present day, it is without doubt one of the key producers and distributors of Toyota within the Asia-Pacific area, making the Japan-headquartered automotive model the main auto marque within the Philippines for many years. On the finish of 2021, it paced all corporations within the sector, with a market share of 46.3%. This yearend market share will not be solely the very best in TMP historical past; additionally it is the very best within the ASEAN area.
“I want to specific my heartfelt gratitude to the generations of Toyota house owners within the Philippines who’ve trusted and embraced the Toyota model since TMP opened greater than three many years in the past,” remarked TMP Chairman Alfred Ty. “We’re really humbled that Filipinos have welcomed the Toyota model as household, and we’re grateful to be entrusted with the accountability of serving to the Philippines construct a mobility-empowered society. Your continued belief and patronage encourage us to repeatedly enhance and evolve our operations, in order that we may help modernize mobility and contribute to nation-building.”
TMP at present operates the most important automotive manufacturing and meeting plant within the nation to supply the best-selling Vios and Innova fashions. The corporate mentioned that its operations contribute to the development of automotive manufacturing within the nation, and supply livelihood to over 60,000 workers in the complete worth chain. The Toyota group has invested a cumulative quantity of P67 billion, and TMP achieved export gross sales totaling US$16.3 billion as of 2020.
The agency has additionally paid cumulative duties and taxes amounting to P426 billion as of the tip of final yr, and continues to carry applications in help of nation-building and the welfare of particular communities.
Because the begin of its operations, TMP’s manufacturing plant has rolled out over 958,000 CKD items, producing among the most iconic vehicles on the street — together with the Crown, Corolla, Lite Ace, and Tamaraw. In the present day, TMP’s native manufacturing operations stay sturdy, promoting over 35,000 Vios items (seek advice from graphic), essentially the most of any passenger automotive, and greater than 13,000 Innova items final yr.
TMP mentioned that what contributes to this choice of Filipinos for Toyota vehicles is the corporate’s promise of high quality, sturdiness, and reliability (QDR). However as each the market and prospects’ necessities evolve, Mr. Okamoto mentioned TMP is dedicated to guide in reworking the mobility panorama with a people-first method.
“Extra than simply promoting vehicles, TMP is all about addressing individuals’s mobility wants,” he declared. “By means of the years, we’ve got been putting better significance in bettering customer support, value-chain provides, and general Toyota possession expertise. We’re assuring our prospects that we’re with them at each step of their buyer journey, offering them flexibility, connectivity, comfort — all with the objective of manufacturing mass happiness for all.”
Mr. Ty added that TMP’s attainment of its milestones additionally comes on the proper time, as it’s in the midst of a model transformation initiative. “We’re wanting ahead to a extra thrilling and promising future for our prospects as we introduce extra methods to maneuver their world,” he concluded.