Everything You Need To Know About Shopify Website Promotion - Semalt Tips
More and more, e-commerce is evolving and the most used platform is Shopify. Therefore, website promotion in Shopify has become an increasingly popular service in recent years, due to the growing popularity of the Shopify system specializing in creating online stores.
As you can see, on our blog we share the most hidden secrets by SEO experts to achieve first place in search engines.
Today, we are going to look at Shopify SEO. So, if you have a store on this platform or are planning to open one on Shopify, this article is for you. By reading it, you will get the light on all the tips that will help you increase the visibility of your online store on search engines.
So let's try to understand what we need to do to promote a website on Shopify
How to Advertise a Shopify Store: Promoting Website - Advantages and Disadvantages of the System
By talking about the steps of Shopify SEO, I'll talk a little about what I like about the system and what's less.
Advantages of Shopify Store
- Dedicated e-commerce system - The system developers have thought about most of the needs of a store owner and the average and you will find most of the needs in the system.
- A selection of dedicated plugins - even what is not built in the system - in most cases can be found in the form of one or another plugin that interfaces with the system
- Favorable Prices - Price is usually a consideration. And Shopify prices are relatively affordable compared to other closed e-commerce systems.
- Convenience and security - like many closed ones - Shopify is a stable system. It is very rare to see a Shopify site unavailable or down for some reason. Also, a closed system is almost unbreakable (compared to WordPress sites for example).
Support - I'm not a customer of Shopify myself, but I understand from customers that its support is reasonable ++.
Disadvantages of the Shopify store
Closed system - this is an advantage that is also a disadvantage. Closed systems are much less flexible to the whims or specific needs of publishers. If the feature you want does not exist in the system in any way - you will not be able to implement it in practice.
There is no flexibility in the structure of the URL - not the most critical in the world but can certainly be important to some people.
It is less convenient to produce content that is not e-сommerce - fun if you understood this section straight away ? Of course referring to things like articles, static pages, etc. - here Shopify is lacking.
Great dependence on apps + relatively expensive app prices - as mentioned, a lot of functionality of Shopify sites comes from apps - and the good ones really cost money, so it micromanages the regular use of the system.
How to successfully promote a store on Shopify?
Similar to organic website promotion in general, in promoting Shopify websites, we will maintain the main principles: creating quality content and motivation for action, optimizing the store pages for search engines, improving the user experience on the website, and building a quality link profile in a graded and natural way.
Let's start:
1. Choose the right template
The basis of promoting the Shopify store is to choose the design look of the site. Choosing the right shopping template in Shopify has a significant impact on the ability to promote the site organically. Why? Because embedding a template has a direct impact on the user experience on the site and, in particular, his ability to find the product he is looking for more easily.
As part of the customer's journey, you will surely want to expose him to a variety of content that will help him make the decision.
In some products, videos, articles, and information about existing advantages and disadvantages in the product are important for the purpose of making this decision, and in some, they are not relevant at all. Choosing the right template will allow you to make accessible to your target audience exactly the information they need to make the call-in front of you.
There are Shopify templates that are suitable for selling a single product and those that are suitable for selling thousands of products. These templates differ from each other in the customer journey they produce - a very important element in the success of the customer sales process.
Remember, indirectly, the more your site converts, and returns fewer surfers to search results pages, the more likely it is that your organic promotion process will improve.
2. Promoting the Shopify Store - Choose the keywords well
As with any organic website promotion process, Shopify SEO should be based on quality keyword research.
Once you have identified the keywords that are important to you, taking into account various parameters that relate to their popularity, their competitiveness, and also how much these keywords do represent a real buying intent, you will need to act to promote your site on queries that contain those keywords.
Keyword integration should be done in strategic places on the site, such as meta titles and meta descriptions of the various products, as well as product descriptions, content pages, images, and more.
Moreover, you need to use a powerful SEO tool such as the Dedicated SEO Dashboard to perform keyword research. Indeed, the Dedicated SEO Dashboard is an online SEO tool used by many online marketing agencies and SEO experts. It has many powerful features to produce a list of traffic generating keywords in a short period of time. By using this tool, you will get accurate information about each keyword you need to use for promotion. In addition, this competitive analysis tool helps you identify the main competitors in the right niche, their traffic-generating keywords, and understand their promotion strategy...
So, don't hesitate to discover the features and tools of the Dedicated SEO Dashboard on demo.semalt.com.
3. Integrate video content
Want to promote your Shopify website organically? Consider incorporating a quality video in which you will explain the benefits of the products and services.
Video has quite a few advantages when it comes to website promotion: it increases the engagement of the surfers on the site, increases the length of their stay, can provide surfers with quality content that was difficult to provide in other configurations, and also increases your authority and trust as store managers.
4. Specialize in a specific niche
It will be much easier for you to promote a shop site whose owner specializes in a specific niche.
The level of competition is growing day by day, and more and more online store owners are finding themselves competing for the same slot against other store owners.
This is why, in order to achieve an effective website promotion process, you should specialize in areas where the level of competition is lower, and especially in niche places where your business will have an advantage and added value over competitor activity.
5. Perform optimization
When it comes to promoting a shop - it is good to know that several SEO plugins do not require in-depth knowledge of building websites and/or promotion, and can help you perform basic actions to achieve optimization of website pages for search engines.
Through these extensions, you can enhance your meta titles of web pages (user headlines displayed on search results pages of various search engines when searching for relevant phrases), the meta descriptions of the site, the structure of the addresses - store URL, and more.
6. Create a proper hierarchy in the store
This is also an action that is critical to the success of the promotion and has, of course, a wide impact far beyond that: Creating the right hierarchy on your store site is important also so that the various search engines can understand the store structure, but also so that surfers can find the site more easily as well as the requested products.
In the modern age, users have no time. If they do not simply and easily find the product they were looking for in one online store, they move on to the next online store without hesitation. Proper hierarchy of the site also allows for the creation of convenient and more tailored navigation to the needs of users and visitors to the site. Also, a proper hierarchy is one that allows you to add a new product line at any time without compromising the existing hierarchy.
7. Build an external links profile
As with the promotion of any site, even when promoting Shopify sites, one should pay attention to the gradual construction of the profile of the external links to the site. The more frequently and over time your site receives quality links, the more likely it is to advance on search results pages.
When you are building a link profile for a Shopify -based site, you must adhere to all the rules in the world of link building: creating links from relevant sites only, anchoring diversity, varying the level of authority of the linking site, ensuring the regular frequency of link building, adequacy for the number of visitors who come to the site, diversity in the link sources (text, image, menu, etc.), ensuring diversity in the linked landing pages, and more.
8. Service and sale
In order for all the actions I have described here to be able to continue to generate quality traffic for you over time, it will be important to back them up with an active and high-level system of service, support, and sales. This is because a bad service that surfers who come to the site will receive, will most likely return them to the search results pages, to the following stores that are offered to them there. When this happens in large quantity and high frequency, it is a clear signal to the search engines as to the satisfaction of surfers from the site.
This is why it will be important to back up the good locations of the site (when you get them) in a skilled sales team that knows how to close every deal, provide the best service to the customer, and send the product to the customer's home, without unnecessary delays.
In conclusion - promoting the Shopify store on Google
In this article, I explained what Shopify is and reviewed the pros and cons of the system in the context of organic promotion. Organic promotion for Shopify sites is similar in many of its components to website promotion based on other platforms. If you choose the right store template that will provide a convenient user experience for surfers who come to your site, make sure to combine text-based content and video, optimize site pages, create a hierarchical and clear structure of site pages, and back up all these actions in a skilled service and sales system - over time you will see Good results when it comes to your organic promotion activities.
Interested in SEO? Check out our other articles on the Semalt blog.